Use case: nextbike sets new standards in bike-sharing in Germany
This use case was originally published on Zahl einfach per Handyrechnung
Have you ever considered how you could offer your customers an even more convenient and faster payment method?
No cumbersome entry of credit card details, no lengthy invoices. nextbike, a leading provider of bike-sharing, has introduced this innovative solution and achieved impressive results. Learn how the integration of carrier billing has increased customer satisfaction and boosted nextbike’s revenue at the same time.
From idea to implementation: how nextbike convinced its customers
To establish the carrier billing payment among its customers in Germany, nextbike launched a comprehensive advertising campaign in the summer of 2021. The idea behind the campaign was to motivate existing customers to use this payment method and to attract new customers. In ten cities, over 100 bikes were equipped with eye-catching advertising banners promoting carrier billing under the German brand Zahl einfach per Handyrechung.
To further encourage acceptance, a cashback promotion was launched, offering Telekom, Vodafone, and O2 postpaid customers a one-time cashback of up to 5 euros.
Additionally, digital communication measures such as push notifications, app banners, and in-app messages supported the campaign. In 2022, the campaign was expanded and intensified, with 1,200 bikes branded with Zahl einfach per Handyrechnungs ads in nine major cities. The successful cashback promotion was continued and offered in all 75 cities where nextbike operates. To ensure sustainability and long-term success, the campaign was extended until the end of November 2022.
More Convenience for nextbike Customers: The Benefits of “Pay Simply via Mobile Phone Bill”
The integration of carrier billing into the nextbike app brought users a variety of benefits and significantly improved their user experience.
“The risk of data misuse is significantly reduced and customers do not have to worry about their sensitive financial data”
One of the biggest advantages is the increased user-friendliness, which enables simple and direct payment via the cell phone bill is one of the biggest advantages. This payment method is an ideal solution, especially for spontaneous users of the nextbike app.
With carrier billing, nextbike also offers users more data security. The risk of data misuse is significantly reduced, and customers do not need to worry about their sensitive financial information, which enhances the sense of security and trust in the payment method.
An additional incentive for nextbike customers was provided through attractive cashback promotions. These offers were particularly well received and contributed to users gladly and frequently using the new payment option. In this way, they were convinced of the quick and easy payment method.
Competitive advantages and revenue growth: nextbike’s success story
nextbike has also benefited. The comprehensive advertising campaigns significantly increased nextbike’s brand awareness, which helped retain existing users and attract new ones through the convenient payment method. The resulting revenue growth and analysis of user behavior showed that the campaigns were well-received by users.
The positive response and the tangible success of the campaign illustrate the potential of Carrier Billing
At the same time, the introduction of carrier billing gave nextbike a clear competitive advantage. While other providers may still rely on traditional payment methods, nextbike was able to differentiate itself through this innovative payment option and strengthen its market position. Accompanying marketing efforts, including social media and newsletters, further contributed to solidifying customer trust in the brand.
A model for the future
The introduction of carrier billing at nextbike impressively demonstrates how this new payment method can increase both customer satisfaction and company performance. The positive response and tangible success of the campaign highlights its potential. For companies in the mobility sector, this presents an opportunity to benefit from nextbike’s experiences and successes. By implementing carrier billing, you can not only increase customer satisfaction but also strengthen your market position and unlock new revenue potential. Seize the opportunity and adopt a payment method that will significantly shape the future of mobility.
DIMOCO acts at the technical intermediary between nextbike and Zahl einfach per Handyrechnung facilitating the use of carrier billing payments.
